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Privacy Notice – September 2023
At Al-Ayn Social Care Foundation UK (“Al-Ayn UK”, “we” or “us”), we rely on the support and generosity of individuals like yourselves to enable us to serve orphaned children and displaced families registered with Al-Ayn (Iraq). That is why we want to be completely transparent about how we process your data.
Al-Ayn UK is a registered charity in England and Wales (charity number 1163706). Al-Ayn UK’s registered address is Al-Ayn Social Care Foundation, Third Floor, Unit 5 Watling Gate, 297-303 Edgware Road, Colindale, NW9 6NB.
Our main website is www.alayn.co.uk. We also run a campaign for Electronic Sadaqa Giving and Sadaqa Boxes Posting Requests on www.sadaqa.uk. This Privacy Notice applies to our activities on all the above (together, our “Services”), and gives you detailed information on why and when we collect your personal information, how we use it, how we keep it secure, and how you can let us know if you would like us to change how we manage it.
If you have questions regarding your personal information or its use, please contact us using the details set out in section 11 below.
Sections
1. What data we hold about you
2. Why we hold and process your personal information?
3. How we collect your personal information
4. When we will get in touch with you
5. Our lawful bases
6. How long we will keep your personal information
7. When we share your data
8. International Data Transfers
9. Third Party Use
10. Data Security
11. Your Rights & Communication Choices
12. Changes to Al-Ayn UK’s Privacy Notice
13. Cookies
14. Advertisement & Data usage Policy
15. Contact Us
1. What data we hold about you
Personal information is any information that relates to an individual. It does not include information where the identity of the individual has been fully and effectively removed (anonymous data).
If you engage with us and become involved in our activities, we hold specific personal information about you. Below is a list of the types of data we hold:
2. Why we hold and process your personal information
We hold and process your personal information for a number of reasons:
We will also process your personal information to the extent that this is required to comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).
We may also use your personal information to send emails, text messages and postal mail for direct marketing purposes if we have your consent or are otherwise permitted to do so. This allows us to send you occasional marketing information about our projects, fundraising activities and upcoming fundraising events that we believe will be of interest to you. You can update your preferences in relation to direct marketing, including how you would like us to contact you, at any time. See section 11 for details.
3. How we collect your data
Al-Ayn UK may collect your personal information in the following circumstances:
4. When we will get in touch with you
The orphaned children that we support are at the centre of every decision we make and you, our supporters, are crucial to the advancement of our shared cause. Our aim is to communicate with you in a way that makes you want to be more and more involved as you witness the impact of your support.
The first time you give us personal details – for example, when you sign up to our email mailing list, support our “Orphan Sponsorship” scheme, register for an event or make a donation – you may receive follow up information from us directly relevant to this activity like an acknowledgement of receipt as well as updates on how your support is making a difference.
If you have provided us with consent to use your details for marketing purposes, then we may also contact you about our projects and fundraising activities and other ways to support us.
In order to ensure that the data we hold about you is accurate and up to date, we may occasionally get in touch to ask you to update your information.
Where you give us your consent to send marketing information, we will wherever possible let you know how long this consent will last. Unless we have grounds for believing that a longer period is reasonable and have explained this to you, we will understand your consent to last for 36 months. After this time, in order for us to continue to update you, we will need your refreshed consent. You can update or withdraw your consent at any time for individual channels of communication, or for all channels. See section 11 for details on how to do this.
We will generally treat any marketing consent you give us as lasting for 36 months, but will apply the following exceptions (we will also inform you of this at the time you give consent):
5. Our lawful bases
We will only use personal information when the law allows us to (i.e., where we have a ‘lawful basis’). Most commonly, we will use your personal information in the following circumstances:
In some circumstances, we may ask for your consent to use your personal information for a specific purpose. In particular, and as noted above, we may obtain your consent before we send you any email marketing or other communications about topics and events which we think might interest you.
You may unsubscribe from our email communications by following the instructions in any email that we send you, or you can withdraw your consent and request us to remove your personal information at any time by contacting us using the details in section 11 below.
We do not carry out any automated decision-making using personal information which produces legal effects or otherwise significantly affects individuals.
6. How long we will keep your personal information
We will hold your personal information on our systems for as long as is necessary for the relevant activity, and the appropriate retention period will vary according to the intended purpose for which we collected the personal information.
The other criteria we use to determine the retention period of personal information are: (i) the respective statutory retention period; (ii) our contractual and/or business relationships with you; (iii) (potential) disputes; and (iv) any guidelines issued by relevant regulators. After expiration of that period, the relevant information is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract, the initiation of a contract or to protect or defend our position or that of a third party.
For instance, if you request that we stop sending you marketing materials, we will continue to keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us.
We will also keep a record of donations subject to gift aid for at least seven years to comply with HM Revenue & Customs rules.
8. International Data Transfers
As noted above, we may share your personal information with our affiliates, including outside of the UK in some circumstances. If we do so, we will take steps to ensure that your personal information is protected in accordance with appropriate safeguards, especially where the recipient country is not considered to be adequate under UK law. In particular, we will rely on the appropriate safeguards under data protection legislation, such as standard contractual clauses approved by the UK Government or Information Commissioner to protect your personal information.
9. Third Party Use
Some pages on the website include links to third-party payment websites. These sites are governed by their own privacy statements, and Al-Ayn is not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third-party websites should review the privacy statements of these sites before providing them with personally identifiable information.
10. Data Security
All the data held about you is held securely. We ensure that there are appropriate technical controls in place to protect your personal details. For example, we keep strict records of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff and volunteers and can be requested at any time.
11. Your Rights & Communication Choices
Under privacy laws, you have rights relating to your personal information. You have a right to the following:
To exercise these rights, please contact us using the postal address, email address or phone number set out below. Please be aware that Al-Ayn UK may be unable to provide these rights to you under certain circumstances, for example if we are legally prevented from doing so or can rely on exemptions.
Marketing Communications
We will make it easy for you to tell us how you would like to receive marketing communications from us and to share any concerns or complaints you may have.
If at any time you wish to change how we communicate with you, update the information we hold, or raise a concern please do get in touch. There are several ways you can do this:
You also have the right to make a complaint directly to the UK’s data protection authority, the Information Commissioner’s Office (ICO). The ICO can be contacted at: https://ico.org.uk/global/contact-us/.
12. Changes to Al-Ayn UK’s Privacy Notice
This Privacy Notice may be updated from time to time, so you may wish to check it each time you submit personal information to Al-Ayn UK. It was last updated in December 2021.
If material changes are made to the Privacy Notice we will use reasonable efforts to contact you.
13. Cookies
What are cookies?
Cookies are small text files stored by your browser. They help websites to remember information about their users. This information often helps the site perform useful functions such as remembering which items have been added to your shopping cart. Cookies allow websites to remember your activity so they can recognise you when you use the site again in future and respond accordingly. This will mean you have a better, more personalised experience the next time you visit.
Changing cookie preferences
You can update and change your cookie preferences at any time by clicking the link found in the corner of each page of our website. To ensure you receive the best experience from Al-Ayn UK and for your use of our websites in particular, we suggest you use the recommended settings.
You can also use your browser to disable cookies through your web browser preferences.
Types of cookie we use
14. Advertising & Data Usage Policy
We use advertising tools, including Meta (Facebook & Instagram) Ads, to show relevant ads based on your interests and interactions with our website. The data we collect helps us:
To enhance ad targeting and measurement, we collect and share certain data with Meta through tools like the Meta Pixel and Conversion API. This may include:
Meta may use this data to:
This data is processed according to Meta’s Privacy Policy, which you can review here.
We respect your privacy and offer multiple ways to manage how your data is used:
We comply with applicable data privacy laws, including GDPR, CCPA, and other relevant regulations. We do not sell your personal data, and we take measures to ensure your data is secure and used responsibly.
For any questions regarding our advertising data usage, you can contact us at
14. Contact Us
If you have any questions about this Privacy Notice, please get in touch using the contact details set out at section 11 above or email us at enquiries@alayn.co.uk.